Open the map. The truth is color-coded.
Every location's real standing in one place — green is solid, red needs digging. This is the view Quarry opens to: your whole network, at a glance.
The map of who finds you is being redrawn.
Five years ago a multi-location brand could win on Google alone. Today the funnel has four more inputs — Claude, ChatGPT, Gemini, and Perplexity. Same prospect, four different shortlists. There's no impression count for "asked Claude, didn't get recommended."
- 1.Meridian Insurance — PlanoYou
- 2.State Farm — Plano West
- 3.Allstate — Legacy West
- 4.Goosehead Insurance
- 5.Brightway Insurance
- 1.State Farm — Plano West
- 2.Allstate — Legacy West
- 3.Goosehead Insurance
- 4.Meridian Insurance — PlanoYou
- 5.Brightway Insurance
- 1.State Farm — Plano West
- 2.Allstate — Legacy West
- 3.Goosehead Insurance
- 4.Brightway Insurance
- 5.USAA
- ✗You don't appear
- 1.State Farm — Plano West
- 2.Meridian Insurance — PlanoYou
- 3.Goosehead Insurance
- 4.Allstate — Legacy West
- 5.Brightway Insurance
A sample location, scored.
Every location in your network gets the same treatment. Below is what a single review looks like — three pillar scores, the checks that drove them, and the specific next step for each gap. Numbers are illustrative.
Measurement, not management.
Six things. One bundle. No one else has all six.
Each has competitors on its own. The combination is Quarry.
Operator-first
Built for whoever runs the location — an owner, an agent — not a full-time SEO team.
One score, not four dashboards
AI search, Map Pack, Google Profile, and organic — one number per location.
Works without owning the listing
Independently-owned agents and franchisees, measured without write-access. Most tools can't reach this.
Per-vertical depth
Checks and weighting tuned per industry, so they match how prospects actually search.
Competitive intelligence first
Not just your score — the gap, and the name of who's in it.
Per-location pricing, agency wholesale
Volume discounts plus a transparent wholesale tier. Networks and agencies both pencil out.
How deep the measurement actually goes.
Every location runs the same 60 checksacross three pillars. Scoring is comparable across every brand we review — your number isn't graded on its own curve, it sits next to the network across the road and across the country.
We deal in what's verifiable. A number beats an adjective, every time.
Google Business Profile
Description, hours, photos, posts, Q&A, categories, attributes, verified status, recent activity — plus reviews, rating trend, and owner-response coverage. The single biggest local-search signal, and the place where most multi-location brands carry systematic gaps they never notice.
Website & local search
Location landing-page health, structured business info, matching name, address, and phone across the web, verified listings on Yelp, BBB, and the directories that still matter. The signals that decide whether a search engine treats your location as real and authoritative.
AI search visibility
Do you show up when prospects ask Claude, ChatGPT, Gemini, or Perplexity for a recommendation in your category? Category-aware queries, location-aware matching. Available on every tier (single-LLM); the full multi-LLM ensemble runs on Enterprise.
Every fix links to the research behind it.
We don't give opinions — we give sourced instructions. Every recommendation is backed by published research: Google's official guidance, peer-reviewed studies, or large-scale industry analysis with disclosed methodology. When the research is thin, we say so. When we have none, Quarry shows no recommendation.
Browse the research library→See the ground truth on your network.
How every location really shows up in Google and AI search — measured, sourced, and yours before you ever talk to us.
Get startedA measurement product for operators who already run the listings work.
Quarry is built by Aidan Bunch in Texas. The product started as an internal tool for reviewing the digital presence of a 200+ location insurance brokerage — the kind of work that quietly determines whether a location shows up in a Google search or in Claude's recommendations. We're focused on measurement: telling you what's broken and what to do about it, without touching your listings or selling you a syndication network.
Questions, sales, partnerships · hello@joinquarry.com